We’re delighted to announce the expansion of our partnership with the Blue Tree Project, marking a significant step in our commitment to raising mental health awareness across Australia.
The Blue Tree Project, founded by Kendall Whyte, uses the symbolism of painted blue trees to spark conversations about mental health, emphasising the message that "it's okay not to be okay”. To date, almost 1,300 trees have been painted blue across Australia and other parts of the world, becoming conversation starters and symbols of hope for many.
Blue Tree Project Founder and CEO Kendall Whyte with Perth Branch Manager Brendan Childs
Higgins first became involved with the Blue Tree Project in 2020, through the initiative of Perth Branch Manager Brendan Childs, who was inspired by the organisation's mission after observing numerous blue trees throughout Western Australia.
Kendall says, “Since Brendan first reached out, we have collaborated with Higgins on several projects aimed at increasing mental health awareness within schools and communities across Western Australia. Higgins’ valuable support has included the provision of paint and materials and overseeing projects from a safety and logistical standpoint.”
Brendan is thrilled about the opportunities that come with the expansion of our partnership. “Now, as a major partner, we can continue our work together in a more strategic way, helping to build a mentally healthy future for communities across the country,” he said. “With more Australians experiencing mental ill-health than ever before, now is the perfect time for us to deepen our relationship and make a meaningful difference.”
Mural artist Liam Dee creating a mural at Gladys Newton School in Balga, WA
Creating a bigger impact together
The Blue Tree Project has seen significant growth since its inception and Kendall has ambitious plans to expand further into the eastern states.
“With 25 branches spanning all states and territories, Higgins has a strong brand with a robust national network we can lean on to help amplify Blue Tree Project’s visibility across the country,” she said.
Brendan adds, “Our work in WA sparked significant interest amongst our teams in other states. Several collaborative projects are already in discussion, including community tree painting events and awareness campaigns designed to engage more people in conversations about mental health.”
Higgins supporting a community blue tree painting event
This partnership reflects Higgins’ commitment to fostering an open and supportive culture that encourages individuals to speak up about their mental health concerns and connect with appropriate resources.
You can learn more about Blue Tree Project at www.bluetreeproject.com.au