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How colour can impact your hotel guest experience

Alex Shulman |   April 3, 2024 at 1:02 PM


To ensure your hotel attracts new and repeat clientele, you must find the delicate balance between flair and function. The emphasis extends beyond mere aesthetics to immersive design experiences that leave a lasting impression on guests. A key player in this design narrative is colour; the right palette can make all the difference to your hotel. Let’s explore how a thoughtful approach to colour can elevate your hotel guest experience. 

Choose the right colour palette

Your journey begins by carefully selecting a colour palette. Warm and inviting tones take centre stage, offering boutique hotels an unparalleled opportunity to create spaces that resonate deeply with guests. The prevalence of relaxing neutrals and rich textures encourages guests to slow down and unwind. The goal is to craft an atmosphere that goes beyond the visual, tapping into the emotional and providing a sense of comfort.

Create welcoming gathering spaces

With a push to increase connectivity, communal areas that foster social interaction are becoming increasingly crucial in hotels. Warm tones and inviting colours can create a welcoming feel to these gathering spots, encouraging guests to linger and connect. A well-thought-out colour scheme in common areas can enhance the sense of community and make guests feel at home, whether enjoying a cup of coffee in the lobby or unwinding in a shared lounge.

Consider wayfinding and navigation

Effective wayfinding is essential for ensuring that guests can navigate the hotel effortlessly. Using colours strategically in wayfinding systems can add an extra layer of thoughtfulness to your hotel’s design. The colours serve a functional purpose and contribute to a positive, stress-free hotel guest experience. For example, colour-coded room numbers or floor indicators can simplify finding guest rooms, especially in large hotels or those with unique layouts. Guests can easily identify their floor or section by associating it with a specific colour.

Generate a sense of comfort

Soft, comforting colours are a timeless element in hotel interiors, as they evoke a sense of coziness and relaxation. After all, whether for business or leisure, people go to hotels to rest and relax. So, picking hues like gentle pastels and warm neutrals in bedrooms and private spaces contributes to a serene atmosphere, promoting a restful night's sleep. We recommend textured finishes that add depth to these soft colours, creating a tactile experience that complements the visual appeal.

Display your personality

Increasingly, hotels are moving away from cookie-cutter designs and embracing their individuality and uniqueness as a brand. Injecting personality into the design involves incorporating unique colour elements that reflect your hotel's brand and story. This could be through accent walls, custom murals or bespoke furnishings. By doing so, you can communicate your hotel’s distinctive identity and encourage brand recall for your guests so they keep coming back.

Make workspaces inviting

With the rise of remote work and flexible schedules, hotels are adapting to cater to the needs of business travellers. Incorporating vibrant and energetic colours in co-working spaces or dedicated work zones within rooms can inspire creativity and productivity. These pops of colour not only enhance the visual appeal but also contribute to a positive and dynamic work environment for guests.

As a commercial painting contractor, we encourage hotels to approach colour selection with a strategic mindset, keeping in mind the latest trends and the unique personality of each establishment. By embracing thoughtful colour choices, you can create a hotel guest experience that extends beyond the physical spaces, leaving a lasting impression on every visitor.

When it comes to planning your hotel painting project it can be challenging to balance the need for boosting your hotel’s aesthetic appeal while minimising disruptions to guests and staff. That’s why we’re here to help with our Hotel Lookbook: Painting projects to uplift your hotel aesthetic, featuring insights from industry experts and showcasing real-world hotel transformations. Download the lookbook today!

Higgins Coatings is Australia's premier commercial painting contractor with 75 years of experience in providing cost-effective painting and tailored maintenance solutions to a broad range of industries including hospitals, aged care, schools, and strata. If you need quality painting services delivered on time and within budget, contact us today.