First impressions are critical in hotels and paint colour is a pivotal factor in creating an inviting and memorable atmosphere. With the right colour palette and careful consideration of designs and aesthetics, you can craft an experience that will put your hotel a cut above the rest. So, let's explore the 5 best hotel paint colour palettes for 2024 to help you create the ultimate ambience for your guests.
Pastel and ‘Peach Fuzz’ colours
In response to the growing emphasis on wellness, hotel colour palettes in 2024 will increasingly incorporate soothing pastels. In fact, the Pantone ‘Colour of the Year’ for 2024 is Peach Fuzz - a light and warm shade that’s subtle, playful and peaceful. The emotion behind this colour encompasses our ‘desire to nurture ourselves and others’. It’s also described as a reflection of the past reworked to be a contemporary and dynamic tone.
As many hoteliers prefer timeless palettes to avoid frequent colour changes, pastels like this are a good option for your hotel. Experts say that Peach Fuzz is a great colour for bedrooms and dining areas, i.e. spaces for rest, relaxation and nourishment.
Credit: Pantone Color Institute
Calming neutrals
Neutrals continue to dominate hotel colour schemes in 2024. Think soft whites, muted greys and subtle beige tones. These colours create a calming and timeless backdrop, offering a blank canvas for hotel interiors. By utilising neutral tones, hotels can evoke a sense of tranquillity and sophistication, providing guests with a peaceful escape from the hustle and bustle of everyday life.
Nature-inspired hues: bringing the outdoors in
Drawing inspiration from nature is a timeless trend that remains relevant in 2024. Earthy tones such as moss greens, ocean blues and sandy beiges connect guests with the natural world, fostering a sense of serenity and well-being. Dulux’s Solstice colour forecast for 2024 reflects this with a palette that marries warm colours with cooler accents and detail. Hotels can use nature-inspired colour palettes to create spaces that seamlessly blend with their surroundings, whether situated in urban landscapes or scenic natural settings.
Bold accents
While neutral tones dominate the base, this year sees the rise of bold accent colours to add character and flair. Deep jewel tones like emerald green, sapphire blue and rich burgundy are being strategically employed to create focal points within hotel spaces. These accents not only inject vibrancy but also serve as visual anchors, guiding guests through the hotel's design narrative and demonstrating personality. These are a particularly popular choice in boutique and arthouse-style hotels that aim to make a bold design statement.
Warm, opulent metallics
Metallics continue to make a statement in hotel interiors, with warm tones like gold, brass and copper taking centre stage. These luxurious hues bring a touch of opulence and sophistication to hotel spaces, creating an atmosphere of refinement. From lobby fixtures to room accents, warm metallics can be incorporated into various elements to elevate the overall aesthetic.
The golden rule: Align your hotel colour palette with your brand
Beyond mere aesthetics, you must ensure that your chosen hotel paint colour palette aligns seamlessly with your brand identity. The colours chosen should not be arbitrary; instead, they should reflect the essence and personality of your hotel. A cohesive hotel colour scheme reinforces your brand's story, values and positioning, creating a visual language that resonates with guests.
The impact of paint colour on a hotel's ambience cannot be overstated. As guests increasingly prioritise experiences, your hotel should create an environment that’s visually appealing and emotionally resonant. By choosing a hotel paint colour palette that caters to diverse preferences and presents opportunities to express your hotel’s unique identity, you can create a lasting impression.
When it comes to planning your hotel painting project it can be challenging to balance the need for boosting your hotel’s aesthetic appeal while minimising disruptions to guests and staff. That’s why we’re here to help with our Hotel Lookbook: Painting projects to uplift your hotel aesthetic, featuring insights from industry experts and showcasing real-world hotel transformations. Download the lookbook today!
Higgins Coatings is Australia's premier commercial painting contractor with 75 years of experience in providing cost-effective painting and tailored maintenance solutions to a broad range of industries including hospitals, aged care, schools, and strata. If you need quality painting services delivered on time and within budget, contact us today.
