4 Ways Expert Strata Managers Approach New Client Acquisition

As a strata manager, you know securing new clients is fundamental for business longevity. Often, it feels like a complicated undertaking and is overshadowed by day-to-day strata management tasks. You can remedy this by shifting your approach and creating a strategy transforming the acquisition of new clients into an achievable goal.

It’s straightforward; devise a progressive plan and stick to it. This entails market knowledge of your client base, attending networking opportunities and sustaining client relationships. Opt for quality over quantity and try to diversify your network beyond familiar peers. Improve your new client acquisition strategy by adopting these expert strata management approaches:

Develop and execute an online PR strategy

When a potential client does a simple web search on your business, what do they find? Does your company rank well on search engines? If nobody knows you exist, nobody will engage with you. Focus on search engine optimisation and the internet will make the acquisition of new clients possible without having to leave your desk.

Revamp your website and set up profiles on social media and networking platforms like Facebook, Twitter and LinkedIn to increase your online visibility. Use these platforms to; promote events, share your thoughts and knowledge on current topics, update your network on new developments and talk directly to potential clients. This gives you immediate access to a large pool of people, who are already interested in what your portfolio has to offer.

Create and share high-quality content

The online acquisition of new clients takes more than creating an attractive social media profile. Great lead generation is about attracting a regular flow of potential clients. You must produce engaging content to accomplish this.

A blog from your website shared on multiple social media profiles attracts organic traffic from search engines. Online content creation and networking takes regular time and effort, but it keeps your business on people’s radars and extends your reach immeasurably. Manage this effectively, and you’ll develop a good reputation, as well as position yourself as a commendable education facility.

Attend networking events

Tweak your networking style and make an impression while chatting to industry peers. The cardinal ‘rule’ to profitable networking is: Give before you get. If you want to form a fruitful business relationship with someone, you first need to show them how they’ll benefit. This can be as simple as forwarding a relevant article or providing an introduction to someone who will further their own interests.

The acquisition of new clients is like a growing bank account; increase your social capital before making withdrawals. Potential clients seek business relationships with immediate and long-term value. The more valuable you are, the more likely they will continue to work with and recommend you to others.

Work with the best

It’s tempting to cut corners when selecting service providers to work on your client’s buildings, but if they deliver poor quality work or fail to meet deadlines, you will lose business. The quality of the job and the service your contractors provide must be of a high standard. Pick your contractors carefully, because they will make or break your reputation. Current clients who are unsatisfied will discourage potential future clients from contacting you.

If you're looking to offer the best strata management services and drive constant improvements in your operations, the Strata Manager’s Best Practice Guide to Painted Properties tells you everything to know about managing your painted strata properties for ultimate success.